For over 25 years, NPN has been dedicated to changing lives, focused on improving overall health and wellbeing, and worked tirelessly to provide new performance and pure nutrition to men and women of all ages. Whether you're a professional boxer, someone who has never stepped foot on a treadmill or anyone in between, NPN can help you achieve your goal weight & get your body performing at its best. 

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Matt is the founder and owner of New Performance Nutrition. An esteemed leader in nutrition counseling, Matt has worked with many of Hollywood’s elite A-list actors and entertainers as well as Fortune 500 Companies. Matt's professional associations extend from Los Angeles sporting events to national charitable foundations. 

As a certified phlebotomist with studies in chemistry, biology, biochemistry, human sciences, and a Bachelor of Science Degree, Mahowald’s scientific background and multiple certifications in Core Stabilization Training helped him create the Personalized Program, a nutrition program focusing on the individual. This program is the basis of New Performance; a healthier optimal way of living by embracing the art and science of total wellness.

Mahowald first gained fame as a “celebrity nutritionist,” and has worked with many of Hollywood’s elite A-list actors and entertainers. Seeing productivity, health and total well- being increase dramatically in his high-profile clients, Mahowald decided to implement New Performance Nutrition’s popular program in corporations. If the Personalized Program worked so well with award-winning celebrities with demanding schedules, why wouldn’t the same program benefit a busy CEO and the hard-working employees of productive corporations? Mahowald then integrated his customized food and supplement program, which had never been seen on a large scale before, into New Performance Nutrition’s corporate nutrition wellness programs where he worked with Fortune 500 Companies, including Amgen and Prudential Financial. The program was so successful it span across Amgen’s Seattle, Rhode Island and Denver divisions. While at Amgen Matt started his relationship with Sodexho where and started their café programs with ultra-pure whey protein shakes and healthy snacks at all locations. Later at Amgen, Matt had developed with the top chefs at Sodexho an NPN approved lunch line of both hot and cold foods at all cafeterias on the campus’. His success in this genre has not only raised productivity in the workplace, but has revamped the concept of health and well-being in a thriving corporate setting.